Email Marketing – Something to think about

Most business owners can see the benefits in communicating with clients, contacts and prospects… lets face it if they don’t then they are likely to be going out of business!

Email is clearly one of the quickest, easiest and most cost effective ways of doing this.

The problem is that email marketing has a dark side… it’s seen by many as unwanted, it’s seen by many as SPAM!

On a side note it’s funny to think that even those that send their newsletters and offers out by email think others doing the same are spamming! Kind of the pot calling the kettle black!

Anyway, for me (us) email marketing is about keeping existing customers up to date with either what’s going on or what’s on offer, it’s about letting prospects know about what’s going on or what’s on offer or it’s about communicating internally.

I can see how this could be construed as spam but in my heart and my head it’s not.

The Doing Bit

In my travels, just like many people I have seen Constant Contact, MailChimp and DotMailer (as well as many other service providers). What was interesting to me was when I met Philip Bryan from Sentori Email Marketing – an independent service provider; a service provider with a face and a pulse!

Arguably Constant Contact, MailChimp and DotMailer all offer the same services – in fact so does Sentori. The difference is that Sentori are based in the UK and most importantly to me there is a human face on the company.

After speaking with Philip for a time and feeling his passion for the email marketing I can only suggest people contact him, find out about his services and think about the service they are currently getting.

Email marketing can be a annoying so the better you make your efforts to reduce the ‘pain’ factor, the more productive it’s likely to be for you.

Sentori Email Marketing
www.sentori.co.uk